My Responsibilities: Digital strategy. Website development. Digital video asset development. 

CHALLENGE:

Raise awareness of Diabetic Nerve Pain among diagnosed diabetics and their family members.

Drive doctor visits and diagnosis.

Drive traffic to a suggested prescription medication website.

SOLUTIONS

We formed strategic partnerships with the American Diabetes Association (ADA), as well as celebrity and actor Cedric The Entertainer. 

In order to drive awareness and urge people to make an appointment with their doctor, we encouraged visitors to assess their pain by filling out a quiz located on our website. Completed quizzes can be used as a conversation piece in the patient's next doctor's appointment. 

The website also acts as a content hub, which includes Cedric The Entertainer's videos, community event recap photos, TV show appearances, as well as, disease education information, infographics, and facts to help emphasize the importance of taking action.